Rotorcorp is pleased to be recognized as a State of Georgia GLOBE Award winner for 2020. Administered by the Georgia Department of Economic Development’s (GDEcD) International Trade division, this state-led awards program highlights companies that entered new international markets in the previous year.
“Success in global markets takes commitment and hard work. Our Georgia-made products and services are making a mark around the world,” said Georgia Governor Brian P. Kemp. “We’re proud to celebrate these companies for their contributions to a thriving Georgia economy through exports.”
In 2018 Rotorcorp became the first Robinson Helicopter Company Service Center to offer full eCommerce parts sales. Robinson helicopter owners, operators, and maintainers worldwide rely on Rotorcorp to serve as their virtual parts department.
Since launch, online sales of helicopter parts has grown to comprise an increasing share of overall Rotorcorp revenues. Now In 2020, more than half of the company’s sales were outside of the United States and Rotorcorp serves over 1500 customers in more than 60 countries globally.
Rotorcorp President Sean Casey credits Georgia’s numerous small and international business support organizations as a key component in the accelerated the growth of Rotorcorp. They have helped the company avoid common pitfalls when entering new markets and have generated several international opportunities that the company would not have otherwise been positioned to benefit from.
“Georgia’s rich export ecosystem has directly supported the growth of our international sales” Casey says.
As the COVID-19 pandemic spread worldwide in early 2020, many Rotorcorp competitors, both domestically and internationally, were forced to respond by rapidly curtailing maintenance operations or close altogether.
As a result, spare parts availability dwindled world-wide, a problem further magnified by logistics slowdowns. Critical Industry operators in the energy, agriculture, fishing, and law enforcement sectors that still needed to fly, found Rotorcorp online parts. That’s when sales to customers looking to shop for Robinson Helicopter parts online first surged.
“We would not have been able to launch and grow the e-commerce section of our business without the foundation of knowledge available to us through the International Trade Division and the UGA Small Business Development Center” Stated Casey.
“If Rotorcorp did not have e-commerce in place and operating as the pandemic unfolded, it is likely we would have experienced significant hardship,” he concluded.
